Greatdorlin
Wisdom
Co-author of Your Next Great Event. He helps organisers turn ideas into clear plans, from attracting guests to running the day and following up.
Meet Greatdorlin →
Create Great EventsGet the book Your Next Great Event · A practical event-planning book
Be the organiser people count on.
Work out your budget, approach sponsors and prepare your team with Your Next Great Event. Follow the questions and examples as you build a plan for the event you’re responsible for.
One-time purchase. Digital access by email; paperback ships in 1–2 weeks. Delivery charges, if any, appear before payment.
See what the book coversBased on 15+ years of combined event experience
A clear plan. A more prepared you.Read it → use it → lead with it10practical chapters
10practical chapters
6major event categories
Oneconnected planning process
Actionsteps throughout
The book in people’s hands.
Photos from bookshops and event gatherings, shared by the authors.
When people are counting on you
You care about the event. You need a plan to match.
You want guests to feel welcome, sponsors to see the value and your team to know what comes next. A clear plan helps you bring it all together.
But the budget is in one document, the guest list is somewhere else, and you still need to promote the event and find sponsors. Before you know it, event week arrives and too much depends on you.
01
People show interest but do not register
02
The marketing feels random and reactive
03
Sponsors are unsure what they will gain
04
Every team decision comes back to you
05
The event ends without a clear next step
You do not need another collection of disconnected tips. You need a process that helps you make the right decisions earlier.
Meet Your Next Great Event
Work through the decisions behind your event.
Start with the decision in front of you: setting a budget, reaching your audience, approaching a sponsor or preparing your team. Your Next Great Event gives you a practical way to work through each one.
Use the questions, examples and action steps as you plan your own event. Come back to the book whenever you need help with the next step.
Find the chapter you needGreatdorlin
Crystal
Nyarko
Co-author of Your Next Great Event, bringing more than a decade across entertainment, community, brand and charity events.
Meet Crystal →What you can put into practice
Build the confidence behind a well-run event.
Decide with clarity
Connect your purpose, audience and budget so you can explain the choices behind your event.
Invite with purpose
Give the right people a clear reason to attend and make it easy for them to sign up.
Promote with a plan
Work through your message, channels and timing before promotion becomes a last-minute scramble.
Prepare your pitch
Show a sponsor why your event is a good fit and what you can offer in return.
Lead your team
Set clear roles and deadlines so everyone knows what to do and when.
Keep people connected
Plan meaningful follow-up so the relationships you build have somewhere to go after the event.
Inside the playbook
Find guidance for your next decision.
Read from the beginning or return to the challenge you are working on. The chapters connect planning, promotion, sponsorship, delivery and what happens after the event.
Laying the Foundation
Decide who your event is for, why it matters and what you can spend before you promote it.
Business & Professional Events
Plan conferences, workshops and networking events that help people learn and connect.
Experience-Based Events
Create a welcoming atmosphere and a well-paced programme for arts, food and entertainment events.
People & Connection
Plan community, charity and faith-based gatherings with trust, dignity and inclusion.
Sports & Fitness
Build safe, motivating experiences for different abilities, expectations and participant needs.
Registrations That Convert
Give people a clear reason to attend, make signing up easy and send useful reminders.
Marketing Your Event
Plan what to say, where to promote your event, what to spend and how to track what works.
Sponsors That Say Yes
Find sponsors who fit your event and explain what they can gain by supporting it.
Event Day Without Chaos
Give everyone a clear role and keep the day running smoothly, even when plans change.
Turning Events Into Growth
Stay in touch, build a community and give people a reason to come back.
Foreword byChima MmejeFounder, Freelance Coalition of Developing Countries (FCDC)
What I’ve always respected about their work is that it is rooted in community.
Crystal brings deep sensitivity to audience experience. Greatdorlin brings structure and clarity.
Together, they are a powerful team.
Feedback on the authors’ teaching.
These comments refer to sessions and events led by the authors, rather than reviews of the book.
Choose your edition
Your next step towards a better-prepared event.
Prefer to read on your phone or work with a physical copy? Choose the edition that fits you. Every edition is a one-time purchase.
Digital Edition
£25 one-time payment
Read the complete book in your secure online reader.
- Read on your phone, tablet or computer
- Search chapters and save your place
- Access link sent to your purchase email
Paperback
£40 one-time payment
Keep a printed copy beside you as your event takes shape.
- The complete paperback book
- Physical edition only; digital access sold separately
- Ships in 1–2 weeks
ISBN 978-978-68-8284-0. Paperback ships in 1–2 weeks. Check delivery charges, available countries and the details of your order at checkout.
Would a free digital copy help you get started? Enter our book giveaway ↗
For teams, institutions and communities
Put one event system in everyone’s hands.
Order five or more copies for your team. Team prices include 20% off digital copies and 25% off paperbacks from five copies. Share our proposal with your organisation or choose your copies online.
Extend the impact
Help an organiser build their next event with confidence.
Your donation helps us share the book and its planning resources with organisers who cannot yet afford them.
£5–£100Choose the level of support that feels right for you.
Common questions
Everything you need to choose confidently.
What is Your Next Great Event?+
Your Next Great Event is a practical event planning book by Greatdorlin Wisdom and Crystal Nyarko. It helps you plan your event, attract guests, approach sponsors, run the day and keep in touch afterwards.
How does the book help me host an event?+
It takes you from your first idea to a clear plan for your budget, guests, promotion, sponsors and team, then helps you prepare for event day and what comes after. Each chapter includes questions and action steps you can apply to a real event.
What kinds of events does the book cover?+
It covers business and professional events, entertainment and arts, charity and cause-led events, food and lifestyle, sports and fitness, plus virtual and hybrid events.
Is this only for professional event planners?+
No. It is for anyone responsible for bringing people together: founders, creators, marketers, community leaders, charities, faith organisations, in-house teams and first-time organisers.
Will it help if I am planning my first event?+
Yes. The book starts with audience, value, message and budget, then guides you through registration, marketing, sponsorship, delivery and follow-up.
I already organise events. Is it still useful?+
Yes. It helps experienced organisers write down what works, spot gaps and make a plan the whole team can follow.
Do physical editions include digital access?+
No. The paperback is a physical edition and does not include the digital book. Choose the digital edition to read on your devices.
How do I read the digital edition?+
After payment is verified, we email you a link to the secure online reader for your phone, tablet or computer. If the email is missing, check Spam or Promotions, or request a new link from Reader Access using your purchase email. This edition provides online reading access rather than a downloadable PDF.
When will my paperback ship?+
Paperbacks ship in 1–2 weeks. Shipping time is separate from delivery time. Check the available delivery countries and any delivery charge at checkout before paying.
Can a team use the book together?+
Yes. The chapters, questions and action steps help your team plan together and agree who is responsible for each task. Team orders begin at five copies.
For the organiser you are becoming
Your next event. A more prepared you.
You do not need every answer before you begin. Keep a practical guide by your side as you plan, make decisions and prepare to lead the day.
Choose your edition