Set the foundation
Purpose, audience and positioning. Make the event promise clear before you spend.
Your Next Great EventThe book + practical toolkitOrder a copy Interest is not the same as registration
Give people a reason to say: I’m coming.
Work through audience, positioning, event value, marketing and registration as one connected system instead of trying to fix ticket sales at the final step.
Digital edition · One-time payment · No shipping required
Best for organisers who are promoting but need stronger commitment and conversion.
Read. Plan. Put it to work.
Digital book + planning resources£40One purchase. Yours to return to.
10connected chapters
3practical resource packs
15+years of combined event experience
From idea to follow-up
Connect the audience, the offer and the ask.
More promotion is not always the answer. Work out who the event is for, why it matters to them, and what makes taking the next step worthwhile.
Build commitment
Connect registration, marketing and sponsorship to the same goal.
Deliver with clarity
Roles, checkpoints and an attendee experience your team can work towards.
Make the next one better
Follow up, learn what worked and carry that knowledge into your next event.
Written from the work
Real rooms.
Real lessons.
Greatdorlin and Crystal bring 15+ years of combined event experience across communities, brands, entertainment and charity events. This is the practical thinking they want more organisers to have before the room fills.
Meet the authors ↗One book. Tools for the next step.
Your plan starts here.
Choose the Digital + Planning Resources edition if you want the complete book and practical starting points for your event documents.
“Crystal brings deep sensitivity to audience experience. Greatdorlin brings structure and clarity.”
Chima MmejeForeword author · Founder, FCDC
Digital + planning resources
- The complete digital bookRead, search and bookmark your way through all 10 chapters.
- Event email templatesA starting point for messages before, during and after your event.
- Planning checklistsKeep decisions, owners and delivery details in view.
- Sponsor deck templateStructure your event, audience and partnership opportunity.
The resource packs are coming to your dashboard. If you need a resource that is not available yet, contact feed@creategreatevents.com.
One-time payment · No subscription£40
Order a copy Before you choose
Know what happens next.
No guesswork about your edition or your access.
How do I start reading?
After successful payment, select “Open your digital edition” on the confirmation page. Use your purchase email to request a secure reader link when you want to read on another device.
Does this include a printed book?
No. This offer includes the digital book and planning resources. Paperback is a physical book without digital access or resource packs. The Hardcover System includes a printed hardcover and planning resources, but not the digital book. Physical editions currently ship in 2–4 weeks.
Compare the editions ↗What if I need help with access?
Check spam or promotions if your reader email has not arrived. For help with your book or an unavailable resource, email feed@creategreatevents.com using your purchase email.
Can I see what the book covers?
Explore the public chapter guide: from Laying the Foundation to Registrations That Convert, Sponsors That Say Yes and Event Day Without Chaos.
Explore all 10 chapters ↗Planning an event?
Put the plan in place
before the pressure builds.
Start with the decisions you can make today. Return to the book as your event takes shape.
Get the book + resources · £40Digital-book access after successful payment. Resource availability is explained above.Prefer a physical copy? Explore all editions ↗