Set the foundation
Purpose, audience and positioning. Make the event promise clear before you spend.
Your Next Great EventThe book + practical toolkitOrder a copy Sponsors need more than a list of logo placements
Give sponsors more than a logo space.
Learn how audience value, positioning, delivery and follow-up shape a credible sponsorship offer, with a practical sponsor-deck template to help you put it into action.
Digital edition · One-time payment · No shipping required
Best for organisers who need partners to see the value, not just the event.
Read. Plan. Put it to work.
Digital book + planning resources£40One purchase. Yours to return to.
10connected chapters
3practical resource packs
15+years of combined event experience
From idea to follow-up
Build the value before you build the pitch.
Get clear on your audience, the opportunity for a partner, and what you can deliver. Use the sponsor deck template to turn that thinking into a practical proposal.
Build commitment
Connect registration, marketing and sponsorship to the same goal.
Deliver with clarity
Roles, checkpoints and an attendee experience your team can work towards.
Make the next one better
Follow up, learn what worked and carry that knowledge into your next event.
Written from the work
Real rooms.
Real lessons.
Greatdorlin and Crystal bring 15+ years of combined event experience across communities, brands, entertainment and charity events. This is the practical thinking they want more organisers to have before the room fills.
Meet the authors ↗One book. Tools for the next step.
Your plan starts here.
Choose the Digital + Planning Resources edition if you want the complete book and practical starting points for your event documents.
“Crystal brings deep sensitivity to audience experience. Greatdorlin brings structure and clarity.”
Chima MmejeForeword author · Founder, FCDC
Digital + planning resources
- The complete digital bookRead, search and bookmark your way through all 10 chapters.
- Event email templatesA starting point for messages before, during and after your event.
- Planning checklistsKeep decisions, owners and delivery details in view.
- Sponsor deck templateStructure your event, audience and partnership opportunity.
The resource packs are coming to your dashboard. If you need a resource that is not available yet, contact feed@creategreatevents.com.
One-time payment · No subscription£40
Order a copy Before you choose
Know what happens next.
No guesswork about your edition or your access.
How do I start reading?
After successful payment, select “Open your digital edition” on the confirmation page. Use your purchase email to request a secure reader link when you want to read on another device.
Does this include a printed book?
No. This offer includes the digital book and planning resources. Paperback is a physical book without digital access or resource packs. The Hardcover System includes a printed hardcover and planning resources, but not the digital book. Physical editions currently ship in 2–4 weeks.
Compare the editions ↗What if I need help with access?
Check spam or promotions if your reader email has not arrived. For help with your book or an unavailable resource, email feed@creategreatevents.com using your purchase email.
Can I see what the book covers?
Explore the public chapter guide: from Laying the Foundation to Registrations That Convert, Sponsors That Say Yes and Event Day Without Chaos.
Explore all 10 chapters ↗Planning an event?
Put the plan in place
before the pressure builds.
Start with the decisions you can make today. Return to the book as your event takes shape.
Get the book + resources · £40Digital-book access after successful payment. Resource availability is explained above.Prefer a physical copy? Explore all editions ↗