Set the foundation
Purpose, audience and positioning. Make the event promise clear before you spend.
Your Next Great EventThe book + practical toolkitOrder a copy If every decision comes back to you
Create clearer roles, timelines, checkpoints and delivery standards so progress does not depend on one exhausted person holding every detail.
Digital edition · One-time payment · No shipping required
Best for organisers building with a team, suppliers or multiple stakeholders.

From idea to follow-up
Give the team a common view of roles, deadlines and decisions. Keep the attendee experience connected to the work happening behind the scenes.
Purpose, audience and positioning. Make the event promise clear before you spend.
Connect registration, marketing and sponsorship to the same goal.
Roles, checkpoints and an attendee experience your team can work towards.
Follow up, learn what worked and carry that knowledge into your next event.
One book. Tools for the next step.
Choose the Digital + Planning Resources edition if you want the complete book and practical starting points for your event documents.

“Crystal brings deep sensitivity to audience experience. Greatdorlin brings structure and clarity.”
Chima MmejeForeword author · Founder, FCDC
Digital + planning resources
The resource packs are coming to your dashboard. If you need a resource that is not available yet, contact feed@creategreatevents.com.
Before you choose
No guesswork about your edition or your access.
After successful payment, select “Open your digital edition” on the confirmation page. Use your purchase email to request a secure reader link when you want to read on another device.
No. This offer includes the digital book and planning resources. Paperback is a physical book without digital access or resource packs. The Hardcover System includes a printed hardcover and planning resources, but not the digital book. Physical editions currently ship in 2–4 weeks.
Compare the editions ↗Check spam or promotions if your reader email has not arrived. For help with your book or an unavailable resource, email feed@creategreatevents.com using your purchase email.
Explore the public chapter guide: from Laying the Foundation to Registrations That Convert, Sponsors That Say Yes and Event Day Without Chaos.
Explore all 10 chapters ↗Planning an event?
Start with the decisions you can make today. Return to the book as your event takes shape.
Get the book + resources · £40Digital-book access after successful payment. Resource availability is explained above.Prefer a physical copy? Explore all editions ↗